People love to gather in groups. We're social animals, and interacting with others is our way of doing... well, everything. Ever since AOL first launched, private online communities such as discussion ...
In an age of scepticism and signal overload, community is becoming the new trust currency. This session unpacks how B2B brands are building, nurturing, and activating communities to drive pipeline, ...
Live from The Drum’s B2B World Fest 2025, our panel of experts discussed how communities have come full circle since the forum days. At The Drum’s B2B World Fest 2025, deputy editor Jen Faull led a ...
As the lines between B2C and B2B experiences blur, more companies are looking for digital tools and strategies to set themselves apart. The days of shotgun sales tactics and generic customer ...
The social Web is expanding into the workplace. According to a recent Forrester Research study of business buyers, 91% use social technologies and 69% use them for professional purposes. In that ...
With today’s emphasis on personalized individual interactions, building an active customer community can be a game-changer for brands. Here is how to start. With today’s emphasis on personalized ...
There are many kinds of customer communities, from fans on Facebook, to private communities that congregate on company forums. But what makes people join up? What keeps them coming back? How can you ...
CMO of 6sense, taking the guesswork out of predictable revenue growth with the power of AI and insights to uncover buyers already in market. Most of the marketing leaders I know strive to build ...
The foundation of social media is conversations. As a B2B marketer you should look towards social media – in particular communities – as an opportunity to create dialogue between your organisation and ...
PHOENIX--(BUSINESS WIRE)--Axway (Euronext: AXW.PA), a market leader in governing the flow of data, today announced that Axway Cloud B2B Service is available on Amazon Web Services (AWS). This ...
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