Source: Be Distinctive, Everywhere is based on the survey of 523 brands and over 26,000 respondents. The report quoted the Forrester Global Marketing Forecast stating that 4.7 billion USD will be ...
A year ago, Burberry faced a conflagration. Politicians and consumers alike were outraged over the label’s admission that they had burned $37 million of unsold stock to protect the value of their ...
No matter the industry, product, customer or size, a company’s brand is its single most important asset. Your brand isn’t just your logo. It’s how you interact with the world — from your customers to ...
Discover how the goodwill to assets ratio reveals a company's intangible value through its goodwill compared to total assets, ...
Having a clearly defined strategic roadmap is the foundation to brand management success. Brands are defined by customer experiences. But delivering a positive brand experience over time, and across ...
The meteoric rise of collaborative design startup Canva — now valued at $40 billion — and conversely, the viral interest we’ve been seeing in the market for NFTs where you can “buy” a share of a ...
When you think of many famous brands, immediate recognizability and memorability can be meteoric. Instant recognizability is a fundamental aspect that many brands strive for. Whether emerging or ...
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