With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of ...
A technological takeover of ad creative could bring both opportunity and disruption. By Marty Swant The Cannes Lions Festival of Creativity, an ad industry conference, awards show and schmoozefest ...
The case largely echoes an antitrust action in the United States and seeks to force Google to sell off sections of its online ad business. By Ian Austen Reporting from Ottawa Canada’s competition ...
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