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While Panini is accusing Fanatics of damaging its business, it has also told potential buyers the company is more valuable than before.

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The Athletic published a story Tuesday detailing a Panini sales pitch that boasted of the company’s potential as a future acquisition target, even though Panini sued Fanatics in 2023 for owning an alleged monopoly on the category.

Verstappen joins Lewis Hamilton, who signed an exclusive collectibles deal with Fanatics earlier this year. Though Hamilton was the first F1 driver to have a card of his sell for over $1 million in 2024, Verstappen’s record card sale was in 2022 when his one-of-a-kind 2020 Topps Chrome F1 autographed Superfractor sold for $534,000.

The new partnership strengthens Fanatics’ role as the Club’s official operator for its e-commerce business, Stadio Renato Dall’Ara retail, and high street stores. It also grants Fanatics new licensing, design, and manufacturing rights, wholesale distribution, and marketplace operations.

Megan Thee Stallion partners with Fanatics Sportsbook for the Thee Million Dollar FanCash Drop, blending hip-hop, sports culture, and philanthropy through winter apparel donations to her Pete and Thomas Foundation.