Interactive content is here to stay, and it holds huge potential for brands. Just take a look at the ubiquitous BuzzFeed quiz. Digiday reported that 96 percent of all sponsored Buzzfeed quizzes on the ...

Interactive content is considered essential for any online marketing plan, as it’s extremely effective when trying to educate potential customers. Modern shoppers want to interact with brands. They ...

It’s a brand new year, which for many of us means brand new marketing initiatives. Is interactive content one of the new tools you’re adding for 2016? If not, it probably should be. Buyers are looking ...

The year is 2010 and you’re taking a quiz to find out “Which Bagel Flavor Are You?” Satisfied that you got poppy instead of onion, you share your results with a couple emojis to Facebook and wait to ...

Content is good, interactive content is better. We all know content is king, and while nobody would deny this, it’s actually interactivity that makes it king. Users are not looking for lengthy static ...

For a piece of digital content to succeed, it needs to engage. That may sound trite, but engagement is the biggest challenge for content marketers today, and it's nearly always the deciding factor ...

In 2014, BuzzFeed launched a quiz called “What City Should You Actually Live In?” Since then, the quiz has been viewed more than 20 million times. The company now creates multiple quizzes every day ...

YouTube is planning to expand the types of original content it produces to include choose-your-own-adventure style programs. According to a Bloomberg report, the Google-owned company will develop ...