Jun 10, 2025 · “We are bringing together our coffeehouse leaders from across North America to celebrate, empower and equip them to accelerate our transformation,” said Brian Niccol, chairman …

Jan 29, 2025 · We believe it’s the fundamental change in strategy we needed to solve our underlying issues, restore confidence in our brand, and return the business to sustainable long-term growth.

Jun 11, 2025 · Global coffee house chain Starbucks chairman and CEO Brian Niccol is implementing a new staffing and service framework across the entire network of 18,000 outlets in North America.

Jul 30, 2025 · By the end of 2026, Niccol said, he expects Starbucks to have completed 1,000 uplifts across North America. Meanwhile, as noted, Starbucks began work on its “coffeehouse of the future.”

Aug 4, 2025 · Starbucks' business strategy will likely change materially, consistent with new CEO Brian Niccol's "Back to Starbucks" plan.

Jun 11, 2025 · This week, Starbucks is hosting over 14,000 coffeehouse leaders from across North America at Leadership Experience 2025 (LE25) in Las Vegas—its largest leadership gathering ever …

Jun 9, 2024 · This analysis will explore Starbucks's strategic choices in navigating these challenges, examining its current product landscape, short-term initiatives, mid-term outlook, and long-term vision.

Nov 3, 2023 · Starbucks executives updated investors Thursday on the company’s long-term reinvention plan – a multi-pronged approach that includes store improvements, menu innovation, investment in …

Nov 8, 2023 · Starbucks Coffee unveils its long-term growth strategy, “Triple Shot Reinvention with Two Pumps”, to elevate the brand and further expand globally, identify opportunities within and outside …

Jan 6, 2025 · Starbucks is anticipated to see a significant turnaround in 2025, fueled by fresh strategies under the leadership of new CEO Brian Niccol.